Phone Systems - Getting the Cart Before the Horse

February 3rd, 2010

I am been on the perifery of a raging debate on Linkedin about which is better, a premise phone system, or a hosted solution.  For the uninitiated, a premise system involves physical equipment installed in your office.  A hosted solution involves phones in your office connected to a remote phone system via the Internet.  I will refer to both options in this entry as a “system.”

Not surprisingly, most people participating in the discussion were strong advocates for whichever system they sell.  There is nothing inherently wrong with this.  After all, if you cannot speak highly of your product, why should you be selling it?

In reality however, most systems available on the market today have very similar major functions.  There are differences, but in today’s world, these differences are getting more and more minor.  The major difference is economic - a premise system involves a larger initial cash outlay and low recurring costs, and a hosted system has a low initial outlay, and larger and continuing recurring costs.  If you do a feature by feature comparison however, you will find more similarities than differences, particularly in the most important areas.

I would suggest however that the single most important component of any phone system is the service and support provided by the vendor.  Phone systems are complicated, and mot phone users to not really want to understand the technology; they just want clear and reliable phone calls.  The best system on the market when accompanied by poor vendor support will be a miserable experience.  On the other hand, a mediocre system with outstanding support will meet your needs well.

If vendor support is truly as important as I think, then I would contend that selecting a system based on features and price first is getting the cart before the horse.  The choice of vendor should be at least as important.

Some years ago, I was a phone system customer selecting large systems for a call center and a new corporate office.  In the call center, I had the choice between a system from a vendor with an excellent support reputation, and a system with roughly equal functionality from a large, bureaucratic phone company.  Despite the fact that the phone company was also a major customer, I selected the vendor with the good reputation, and never regretted the decision.  Since I did not want to offend the large customer, I selected them to provide the corporate system, a decision I later regretted.

I would suggest therefore that you begin any search for a phone system by selecting the vendor.  Once you select a vendor, pick a system they sell.  You will very likely be very pleased in the long run, regardless of what system you end up with.

In a future blog entry, I will offer some tips for selecting the right vendor.

Cat Attacks Keyboard

February 1st, 2010

In what qualifies as our most unusual support call of the year, we just got a call (from a staff member’s son as it happens), who reported that his cat had just jumped on his PC keyboard, causing the Internet Explorer toolbars to disappear.

The answer is that the cat accidentally put IE in full screen mode.  Using F11 gets is back to normal.

There are plenty of anti-virus packages on the market, but I wonder if anyone sells an anti-cat package?

“Full Service” Customer Support

January 29th, 2010

We really do try to go the extra mile for our customers, even when it hurts our backs.  We were handling a relocation for a local company today.  We were moving a phone system, servers, PCs, and porting 30 numbers to a new carrier.  The cut went really well, and we had the customer’s phones up early in the day.  Since we had to wait around for the furniture setup to reinstall the PCs anyway, we pitched in and began carrying boxes and furniture.  While our backs are sore, we feel good about having been able to really help our customer get through the difficult day.

As a side note, I have not done many circuit cuts with Cavalier Telecom before today, but their work on this one has been top notch.  They installed a new T-1 in new space with the porting of 30 numbers in less than 30 calendar days.  They are offering some very low prices in this area, so if you are considering a T-1, they are a good choice.

Cabling and VoIP - Plan for the Future

January 27th, 2010

While small and medium businesses have been cautious about adopting Voice over IP (VoIP) phone service in a big way, IP-based extensions are rapidly replacing digital and analog phones.  This is not surprising, given their advantages, the most significant of which is the fact that most are standards-based, meaning a buyer can mix and match phone systems and phones.  Given that phones are often 75% of the total purchase price of a phone system, this can be a big cost savings.  As an example, a recent customer bought only the PBX from us, electing to keep the IP phones they had purchased for use with a hosted phone service, a substantial savings.

Another advantage of IP extensions is that you can plug them directly into existing network connections.  Most IP phones have a built-in switch, allowing both the phone and the PC in an office to be connected to the same jack.  This approach does have call quality implications however.  If a PC and a phone are connected to the same network jack, and the user decides to stream hi res video while making a phone call, they may find that the audio on their call is choppy.

For existing offices with a single network jack in each office, this problem can be addressed by the use of a small network switch in each office that can prioritize voice traffic.  We sell an inexpensive 5-port switch with high-priority ports.

For those building out new space or planning a major remodel, now is the time to plan for optimal cabling for IP phones.  Ideally, each office should have a network jack for a PC, and one for an IP phone.  This allows IP phones to be on a spearate network, maximizing performance and call quality.

If you are building new space but want to stick with digital or analog phones for the time being, I suggest you do what I have recommended to my cabling customers.  Install a jack for each digital or analog phone using cat-5 cable, and terminate them appropriate to the existing phones.  Later, when you want to switch to IP phones, it is a simple matter to have those cables re-terminated to cat-5.  The cost differential between cat-3 and cat5 cable is minimal.

Customer Intimacy

January 25th, 2010

I am reading the book The Breakthrough Company by Keith McFarland.  For those familiar with the book Good to Great, the theme of this book is similar, except it focuses on smaller companies.

One of their focus companies in Intuit.  The chapter I read today was discussing the period prior to the release of Quicken.  At the time, Microsoft was known to be finishing Microsoft Money.  They approached Intuit, and made them a low ball offer to buy the company.  They then boasted that if Intuit did not sell, Microsoft Money would win the battle.  Intuit won the battle using their sole advantage - intimacy with their customers.  They had worked on financial products for some time, and had a good ongoing dialog with their customers.  Microsoft was new to the financial software world, and has never been particularly in touch with what their customers really want.

I really like the term Customer Intimacybecause it is something we at eNable/BIZTech really work to achieve.  As an example, we recently did a phone system install for a law firm.  I took the time to pay attention to what they had previously (a feature-rich hosted solution that was just too expensive in the long run), and knew an in-house system would be quite different for them.  As such, I made sure that we had remote access to their system, because I was sure regular changes would be needed until they got more comfortable with the different feature set.  That assumption was proven correct late Friday afternoon when they requested a change to how calls were routed.  As a result of anticipating their need, we were able to quickly access their system and make the change.

The IT Department of a medium company is generally pretty intimate with their users.  They know for example which PCs (and users for that matter) have which quirks, and how to work around them.  We will continue to strive to maintain even better intimacy with our customers.

Dell - Aim at Foot and Fire

January 22nd, 2010

With some notable exceptions, my experience with Dell has been largely reasonable.  They seem to respond about as well as you could expect for a company of their size.  Their hardware is generally pretty good and affordable.  When they mess up however, they go all the way.

We were called in to handle the installation of a server for a customer intended for a medical application after the hardware had been ordered and received.   On arrival, we were told that the server was accidentally shipped with only one disk, when it was ordered as a 2-disk RAID 1 system.  The missing drive was shipped separately, and was already there.  We were advised not to bring the system up before installing the second disk, as it had already been configured for RAID 1.

Upon unpacking the extra drive, we quickly discovered that they had shipped the correct drive in the wrong carrier (strike 1).  Short of using a hammer, it would not fit.  We contacted Dell on behalf of the customer, and the Dell person who originally configured the system to order readily admitted he messed up (after arrogantly implying that I did not know how to install a drive).  They promised to “expedite” the replacement.  I asked if that meant next day, and they said yes.

Two days later (strike 2), in the afternoon, the drive arrived in the correct carrier.  I installed the drive and brought the system up.  The system did not see the second drive, and had not as claimed been setup for RAID 1 (strike 3).  Further, with the controller provided, it was not possible to build a RAID set with an existing drive.  The only choice was to establish the RAID set at the controller level, thus erasing the existing disk, and to reinstall Windows Server 2008 form scratch (strike 4).

The moral to the story is that Dell does mess up with some frequency.  If you are ordering a server from them, don’t settle for the configuration they recommend without a server-knowledgable third party looking over your shoulder.

Does the SMB World Care About Network Security?

January 20th, 2010

I must confess to some frustration.  We expend significant effort to educate our customers on the importance of network security, and to keep them current with information about significant security threats.  We offer seminars, write articles, and analyze threats ourselves.  We are even members of InfraGuard, which keeps us up-to-date with the latest threats as identified by the FBI.

It seems however that the information that we produce on network security is of less interest to our customers that just about everything else we do.  It appears that they would rather pay us to clean up the mess, than they would to be pro-active and prevent the problems in the first place.

The threat to your network and data is real.  You may have been blessed thus far having avoided any significant attacks or infections, but it is a question of when, not if.  You will get hit sooner or later, and the result may not be something you can easily fix.

As the old auto repair commercial user to say: “Pay me now, or pay me later.”

When to Switch to Windows 7

January 11th, 2010

We continue to work with Windows 7 in house, and have found it to be stable and about as bug free as a new Windows version can be expected to be (I am sure you MAC users out there wonder what a bug is).  Some of our customers are asking about what OS to buy on a new PC, and whether an upgrade makes sense.  Here are my thoughts:

1) If you have Vista, upgrade today.  We continue to see numerous Vista technical issues that do not appear to be repeated in Windows 7.  As such, I recommend moving to Windows 7 as soon as practical.

2) If you are planning to buy a new PC, go with Windows 7.  You can still get XP and Vista, but I see no reason to do so.

3) If you currently have XP, the answer is not nearly as clear-cut.  For older PCs, Windows 7 might have hardware compatibility issues, although our test machine was an old Dell laptop, and had no such issues.  There are also some software packages that might not be supported under Windows 7.  The most significant issue however is that there no easy upgrade path from XP.  To get from XP to 7, you must to a clean install.  While there are some utilities provided by Microsoft to make this easier, it will still be complicated and time-consuming.  If you are a “techie” with time on your hands, it might be worth doing.  Also, if your hardware is relatively new, you certainly want to preserve the investment beyond the loss of XP support.  Other than those situations, I would stick with XP on older machines with plans to replace them when they or XP run out of gas.

DIDs and Marketing

January 7th, 2010

I wanted to expand a bit on an article I wrote for our last newsletter about using DID numbers for tracking the success of marketing campaigns.  With the tight economy, we all must manage our marketing budgets very closely.  Using DID numbers can help assess which ad is giving you the most bang for your buck.

For the uninitiated, DID stands for Direct Inward Dial, which is a means of associating multiple phone numbers with your organization without you having to pay for a phone line for each number.  In the past, this service was prohibitively expensive for smaller organizations, but with the advent of Voice over IP service, it is now very affordable.

To better understand the value of DID numbers for marketing, imagine you are running ads in three publications, and you want to know which add is generating a better response.  You could just ask each caller how they heard about you, but at times you get inaccurate responses to these questions, and you have no way to ask someone who calls after business hours.  Instead, what you can do is to use a different local phone number in each ad.  Using VoIP, your only incremental cost is number rental, which is $5/month or less per number.

With a different phone number for each ad, you can now easily review your call logs to determine which ad received a better response.  This also gives you accurate data about the origin of leads which you can use to determine if an ad in a given publication is producing enough revenue to pay for itself.

You can take this approach a step further by providing custom announcements based on which number was dialed.  For example, the number for your ad in Acme Times might say something like “Thanks for calling in response to our Acme Times ad…”  This can really add an aire of professionalism to your call handling.  You can also route the responses for a particular ad to a specific individual in your organization, send them to a pre-recorded message with details, etc.

If you ad scope is regional or national, the same approach can working using toll-free rather than local numbers.  While the number rental is generally more, it is still usually less than $20/month/number.

In summary, if you are running ads with a phone number for responses, you should seriously consider using DID numbers as a means of tracking your response.

First Look at Google Apps

January 6th, 2010

I confess that Google scares me a bit.  I think they are trying to take over the world.  That being said, it is hard to argue with the quality of their products.

We have been helping a customer this week with the conversion of their email and contact management from Exchange provided by their ISP to Google Apps.  They wanted to continue to use the Outlook interface, rather than Gmail, so we installed the Outlook Sync Tool.  This tool basically creates a new Outlook profile, moves data from their old profile, and then syncs the information on Outlook with Apps.  Thereafter, the user can access their data either via Outlook, or using the web interface.

Rather than the standard IMAP interface for email exchange, which Google claims (c0rrectly) can be slow, they use a custom interface.  With a few questions answered, the tool proceeded to configure Outlook and begin pulling over data.

We did run into an issue with one user preventing email from syncing.  The error message generated did not give us much to go on, until we drilled down into the details tab.  We were surprised to find a note indicating that the user could not sync because they had not accepted the Google End User License Agreement.  Logging in as the user and accepting the agreement solved this issue immediately.

For mobile devices, Apps will support the IMAP interface built into the native email service, or use a mobile browser version of Gmail.  They use various approaches to sync contacts with mobile devices.  The Windows Mobile approach is particularly interesting.  They appear to emulate Exchange, because to sync contacts, you open ActiveSync and provide server information just like you would for Exchange.

Overall, this is an impressive product, and one they have clearly spent much time and money on.  The only major drawback appears to be that they don’t get high marks for support.  Most support is forum-based, and response can be slow.  They are clearly trying to push support off to resellers.

If you are spending a bunch of money maintaining an Exchange server, are considering one, or just need a good approach to shared email, calendars, and contacts, Apps is worth a try.